Storytelling That Connects — and Converts

Content & Editorial Strategist | Writer

With 15+ years in digital media and storytelling, I help businesses of all sizes turn their message into clear, compelling content — from big-picture strategy to finely tuned copy.

Whether you're launching a product, refreshing your website, or building a full editorial calendar, I’ll help you say what you mean — and make it matter.

Helping brands connect meaningfully with customers across 100+ successful projects.

Michelle is a skilled researcher and interviewer. From the beginning of a project or developing a campaign, she knows what questions to ask and digs for all the information she needs to craft an effective communication of the core message.

― Daniel M., Designer

Michelle is equally able to write and manage site content as well as manage projects. She has a can-do attitude and a willingness to 'do what it takes.' Michelle is highly professional and her pleasant personality enables her to work with individuals and groups at any level in the organization to ensure an effective online representation of the company.

— Cyndi D., Content Manager

I worked with Michelle for many years. I found her to be extremely organized and received compliments about her work. She always met deadlines, worked well under pressure, did what it took to get the job done, and her work always reflected a high degree of accuracy and creativity. She is a strong writer and understands digital marketing.  

― Linda C., Director of Marketing

Michelle has a passion for great websites and meaningful content. Her attention to detail, focus on the overall user experience, and content helped us deliver top results in online conversions.

― Tammy A., Head of Product Marketing

Work Experience

Pinion (2024-Present)

Senior Content Writer

MJ Writes (2023-Present)

Freelance Content Writer & Editor

Thomson Reuters (2017-2023)

Copywriter & Editor

The Creative Group (2012-2015)

Contract Copywriter

JDA Software (2012-2015)

Marketing Copywriter

Education

Texas Wesleyan University

Coursework: Completed graduate-level business courses, including Marketing and Communications. Gained proficiency in consumer behavior and strategic communication.

Texas State University

Bachelor of Arts in Sociology

Skills

Product & Landing Pages

Email Campaigns

Social Media Copywriting

Website Copy

SEO Keyword Research

Blog Content

Digital & Paid Ads

Case Studies

Whitepapers

Special Reports

Software & Platforms

WordPress

Google Workspace / GSuite

Canva

Adobe Workfront

Google Analytics

Microsoft Office / Office 365

Lucid Chart

Marketo

Google Keyword Planner & other keyword research platforms

Adobe Creative Suite

For references or more details, send me a message.