Michelle Johnson Writes, conversion-focused copywriter

Powering brands with data-driven content.

Clear, strategic messaging designed to engage and convert across marketing channels.

Helping B2B brands connect meaningfully with customers across 100+ successful projects.

Michelle has a passion for great websites and meaningful content. Her attention to detail, focus on the overall user experience, and content helped us deliver top results in online conversions.

― Tammy A., Head of Product Marketing

Michelle is a skilled researcher and interviewer. From the beginning of a project or developing a campaign, she knows what questions to ask and digs for all the information she needs to craft an effective communication of the core message.

― Daniel M., Designer

Michelle is equally able to write and manage site content as well as manage projects. She has a can-do attitude and a willingness to 'do what it takes.' Michelle is highly professional and her pleasant personality enables her to work with individuals and groups at any level in the organization to ensure an effective online representation of the company.

— Cyndi D., Content Manager