About the Writer
Hey, I'm Michelle Johnson (a.k.a. Ally Butler in the writing world).
I'm a freelance writer, content strategist, and storyteller. Whether I'm writing for brands helping ADHD parents navigate the chaos, or exploring simple living, my goal is always the same: to create content that connects.
You'll find me in a few places:
✍️ Freelance Writing & Content Strategy – Need engaging, research-backed content? Book a meeting below.
📩 ADHD Parenting Newsletter (under my pen name, Ally Butler) – Real talk on raising neurodivergent kids.
🏡 Simply Enough Blog – Minimalism & saving money, without the pressure.
📖 Fiction & Commentary – My creative outlet for short stories & thoughts on the world.
Ready to write your future together?
Work Experience
Pinion (2024-Present) | Senior Content Writer |
MJ Writes (2023-Present) | Freelance Content Writer & Editor |
Thomson Reuters (2017-2023) | Copywriter & Editor |
The Creative Group (2012-2015) | Contract Copywriter |
JDA Software (2012-2015) | Marketing Copywriter |
Education
Texas Wesleyan University | Coursework: Completed graduate-level business courses, including Marketing and Communications. Gained proficiency in consumer behavior and strategic communication. |
Texas State University | Bachelor of Arts in Sociology |
Skills
Product & Landing Pages | Email Campaigns |
Social Media Copywriting | Website Copy |
SEO Keyword Research | Blog Content |
Digital & Paid Ads | Case Studies |
Whitepapers | Special Reports |
Software & Platforms
WordPress | Google Workspace / GSuite |
Canva | Adobe Workfront |
Google Analytics | Microsoft Office / Office 365 |
Lucid Chart | Marketo |
Google Keyword Planner & other keyword research platforms | Adobe Creative Suite |