Pinion: Website Launch Support

01 — Project details

As part of the editorial team for our company’s new website launch, I joined just two months before go-live — a fast-moving, high-pressure period. My role focused on final-stage proofreading and editing to ensure consistency, clarity, and polish across all web pages.

02 — Contribution highlights

• Edited and proofed all main site pages (home, about, services, blog) for grammar, clarity, and brand tone

• Provided feedback on page structure, headlines, and UX writing where appropriate

• Worked cross-functionally with design and development to flag issues before launch

Even though I joined near the finish line, I played a key role in ensuring the site launched clean, clear, and consistent with the brand voice.

03 — Results

With the launch of the new website, we aimed to improve the visibility and engagement of our industry and service pages — key drivers of traffic and conversions. To assess the impact, we compared March year-over-year performance, excluding paid search to focus purely on organic and direct traffic.

04 — Summary

These gains suggest that the updated site structure and clearer messaging contributed to more meaningful engagement — especially on high-value, decision-stage pages.