Project details

Thomson Reuters sought innovative ad concepts for Checkpoint Edge, their cutting-edge tax research AI engine. They approached our team with the objective of highlighting the affordability of a day pass to experience the engine, contrasting it with the challenges of conducting unreliable and often inaccurate independent research.

Creative process

Collaborating closely with the design team, I played a pivotal role in crafting messaging that effectively complemented the visual elements of our project. Below are the concept we created.