01 — Project details
Poly Craft Industries needed a way to present their vast packaging options without overwhelming customers. I developed the messaging and framework for an interactive product exploration tool that would simplify choices based on customer priorities — not technical specs.
02 — Creative process
I mapped out two key navigation paths (“Benefit” and “Industry”), structured a layered decision tree, and wrote modular messaging designed to flex across markets. The copy had to serve both as UX guidance and as brand storytelling.
03 — Highlights
Created category/subcategory structures for flexible packaging options
Wrote clear, benefit-led copy aligned with each product type and use case
Developed messaging paths tailored to industry-specific needs (e.g., snacks, beauty, frozen foods)
Balanced information clarity with playful, engaging brand voice
