Klipped Kippahs: Email & Social Campaign Messaging

Project details

Klipped Kippahs launched SchoolMerch, a white-label platform that can be customized to any school to sell branded apparel.

Creative process

The client asked me to develop concepts and messaging around the idea of "self-expression meets community."

Headline: Embrace school spirit. Free self-expression.
Headline: Show your school pride, reveal who you are.
Headline: Individual Style, Community Strength
Headline: Capturing school spirit. Unleashing authenticity.

The winning concept

The winning concept was used in Facebook posts and customer emails.

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