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3 Design Considerations to Make Before Installing Beer Caves

The Most Effective Marketing Tool for Multifamily

How to Add Wearable Tech to Your Marketing Mix

Special Report

Infographic

E-Book

Why Nonprofits Should Be Using SMS

Developed messaging for new product promotion.

Thomson Reuters: Digital Ads

Developed theme and messaging for user conference.

Thomson Reuters: Event Theme and Messaging

The Ultimate Guide to Cruelty-Free Makeup Brands: Top Picks for Every Budget

Click and Collect Services

Emma Swainston Recognized for Excellent Achievement

Data transformation company Informatica trusts ONESOURCE with tax data

The Power of Compassionate Choices: Embracing the No Animal Testing Movement in the Beauty Industry

Vehicle Maintenance Tips for Rideshare App Drivers

Partner Spotlight: Better Youth Helps Youth in Foster Care Thrive

Key Findings from the 2024 State of School Transportation Report

Key Tax Changes and Strategic Moves for Equipment Dealers

Smarter business today. Stronger, more adaptable operations tomorrow.

Finding and Fixing Ineffciencies in Agribusiness Operations

If you're still managing your books manually, you're missing out on time-saving, cost-cutting, error-reducing tech.

Farm Efficiency 101: Remove Manual Labor From Your Office Work

Edited and proofed the full site, ensuring clarity, consistency, and brand voice across all content.

Pinion: Website Launch Support

Part of a larger brand refresh initiative.

Confidential Client: Verbal Identity Guide

Created thought leadership content for trade publication and social promo content to reach a broader audience.

Pinion: Blog & Social

User Conference On-Site Guide

Home

HopSkipDrive: Campaign Strategy for Ohio Expansion

Is Your Company Overlooking the Potential of Gen X Customers?

Website copy, blog posts, social, product descriptions, landing pages, emails, and more.

Copywriting & Editorial

PCI Solutions: Interactive Sales Tool Framework & Messaging

Sell Sheet: Agricultural Conservation Solutions

Build the roadmap — from brand voice and messaging frameworks to content themes, pillar topics, and channel strategy.

Content Strategy

Poly Craft Industries: Brand Messaging & Social

Customer Success Story

Will Facebook's Dislike Button Spell Trouble for Your Marketing? Experts Weigh In

Sell Sheet: Agribusiness Accounting Solutions

Developed the content strategy for the website.

First Horizon: Content Strategy

Big-picture ideas, campaign themes, and high-level messaging that translate across platforms.

Concept Development

SEO-Optimized Pages

Sell Sheet: Accounting Solutions

Created engaging blog articles, infographics, and social posts to promote safety report.

HopSkipDrive: Blog & Social

Brochure

Email: AgBusiness Insider

IRIO

Email: Advisory Services

About

Print Ad

Campaign reached more than 80% of its campaign goal.

Hillel UGA: Campaign Theme & Messaging

Press Release: PRM and 2020 Join Forces

Increased leads by 8% in the month after website launch.

Poly Craft Industries: Brand Messaging

Industry Leader Converts All Plants to Sustainable HFO Solutions

Press Release

Klipped Kippahs: Email & Social Campaign Messaging

Created verbal concept and messaging for new product.

Thomson Reuters: Messaging Framework

Crafted messaging for tradeshow booth, attendee emails, and sample packaging.

Poly Craft Industries: Booth Messaging

Owned end-to-end newsletter content development — from researching & pitching story ideas to writing and scheduling content.

PCI: Customer Newsletter

Resulted in 7% increase in click-through rate to online bookstore after 3 months.

Thomson Reuters: Digital Ad Campaign Messaging

Developed a personalized content strategy for targeted homepage experiences

Blue Yonder: Localized Homepage Hero Messaging

To support Blue Yonder’s presence at the NRF Big Show, I crafted attention-grabbing headlines for a city street.

Klipped Kippahs: Email & Social Campaign Messaging

Project details

Klipped Kippahs launched SchoolMerch, a white-label platform that can be customized to any school to sell branded apparel.

Creative process

The client asked me to develop concepts and messaging around the idea of "self-expression meets community."

The winning concept

The winning concept was used in Facebook posts and customer emails.

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