01 — Project details
I was brought in to define the brand’s verbal identity as part of a larger brand system overhaul. My contribution included codifying voice, tone, and messaging principles for use across marketing, product, and customer experience channels.
02 — My role
Created a flexible yet distinct brand voice
Defined tone variations by channel and audience
Provided examples of “do/don’t” copy and sample messaging for consistency
Delivered a guide that was integrated into the full brand system by the design team
Note: While I no longer have the full brand guide, this excerpt reflects the verbal identity section I developed.
