Blue Yonder: Localized Homepage Hero Messaging

01 — Project details

Our platform supported regional targeting for homepage hero banners, allowing us to show different messaging based on a user’s location. I managed these experiences to ensure the right message reached the right audience — whether tied to regional events, seasonal offers, or localized brand priorities.

02 — My role

• Wrote or adapted hero banner copy to align with region-specific goals

• Maintained a content calendar and asset tracker to manage timing and handoffs with design

• Coordinated with dev or platform teams to QA targeting rules and launches

• Ensured messaging remained on-brand while adjusting for local context

03 — Impact

This strategy increased message relevance, helped support regional marketing goals, and allowed for more agile, responsive content updates at the homepage level.