Project details

I was charged with developing a theme and messaging for Thomson Reuters' biggest event, SYNERGY, their annual user conference that connects tax and accounting professionals with exclusive insights and the latest content-enabled technology.

Creative process

My creative process for the messaging 'Go further. Stay ahead. Be confident.' started with in-depth research on the target audience—accounting and tax professionals. I identified their key challenges, like staying updated on regulations and new technology, and crafted messaging that positioned the event as a solution. The goal was to create something aspirational yet practical, motivating professionals to grow, stay ahead of trends, and feel confident in their roles. I collaborated with the event team and subject matter experts to refine the messaging, ensuring it aligned with the event's objectives.

Messaging

Conference materials