Project details

Customers visiting Poly Craft's site were confused about what the company sells and where to go to get more information. At the same time, the company wanted to position itself as an industry leader and completely revamped its branding.

Creative process

Based on their brand zip code, I crafted a unique brand statement that is short and impactful along with a clear call to action to book a meeting.

In addition, I consulted them on the structure and layout of their homepage, creating wireframes that organized key sections for optimal user experience. I developed a clear navigation path to guide customers seamlessly to their desired destinations and wrote engaging, targeted copy for each section to enhance conversion and engagement.