01 — Project details
Pinion takes immense pride in its thought leadership, which is a cornerstone of its client relationships. Clients rely on Pinion for innovative insights and expert guidance to navigate their challenges and achieve their goals.
02 — Creative process
Researching
Marketing team brainstormed and discussed challenges and opportunities within the industry. These discussions helped me pinpoint key areas that would benefit from deeper exploration.
Interviewing
Next, I conducted interviews with SMEs to gather their expert opinions and insights. These interviews were thorough, ensuring that the content is both informative and engaging.
Crafting the copy
I then took the gathered information and crafted it into articles for Pinion's blog and various farm industry publications.
Promoting
Next, I created captions for Pinion's LinkedIn and Facebook channels. These captions are designed to highlight the key points of the articles and encourage readers to engage with the content. By leveraging social media platforms, I ensured that their thought leadership reached a broad audience, further establishing their reputation as industry leaders.
LinkedIn captions
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