Project details

Blue Yonder (formerly JDA Software) is a regular participant at the National Retail Federation (NRF) Big Show, the world’s largest retail conference and expo. For the 2011 event, their booth was creatively designed to resemble a bustling city street, complete with storefront windows to showcase their innovative solutions.

Creative process

I was tasked with developing headlines for billboards that not only highlighted our retail market solutions but also creatively tied into various store types, such as kitchenware, apparel, and more.