Project details
The product management team at Thomson Reuters needed messaging developed for 3E, the first cloud-native software as a service (SaaS) financial and practice management solution for law firms.
Creative process
The concept centered on how 3E empowers customers to be more confident, productive, and secure. Working alongside the design team, we created messaging and 2 visual concepts.
Concept 1
Concept 2
The winning concept was used to create ads that appeared on several legal industry sites. One iteration involved moving graphics where the product name "3E" morphed into the word "BE."
The Winning Concept
